BAT aims to build A Be�er
Tomorrow™ through a mulঞ-category
por�olio of non-combusঞble
products, tailored to meet the
preferences of adult consumers.
We are moving our revenue streams -
becoming a business that defines
itself, not by the product it sells, but
by the consumer needs that it meets.
We are creaঞng the brands of the
future - brands with purpose.
Our focus on scienঞficallysubstanঞated, reduced-risk tobacco
and nicoঞne products conঞnues, and
we will not stop there.
We are expanding our por�olio
'beyond nicoঞne'. That means
delivering products that sঞmulate the
senses of adult consumers, while
enhancing saঞsfacঞon, enjoyment and
wellbeing.
By driving value from our
combusঞbles business - and
simplifying our organizaঞon - we will
accelerate this ambiঞous
transformaঞon.